Brand &
Marketing
Company
SimplyTest
Year
2025–present
Overview
Connect SimplyTest’s visual brand, product messaging, and customer touchpoints into a consistent market presence.
I own marketing priorities, brand direction, and creative execution across the website, email, packaging, sales materials, events, and provider communications. I work with Sales, Account Management, Onboarding, Product/IT, Clinical, and Operations to connect what we communicate with the experience customers receive.
Actions Taken
Brand & Creative Direction
Established the current visual branding and carried it through campaigns, brochures, booth graphics, packaging, presentations, and sales enablement. Directed what to promote, how to position it, and which campaigns and channels to prioritize.
Product Marketing & Enablement
Led communications and internal enablement for Simply MVP, including purchasing options, volume pricing, payments, portal changes, and At-Home Testing. Created shared guidance so customer-facing teams could explain changing products and processes clearly.
Customer Experience
Developed branded email templates and the Welcome Kit repositioning strategy to connect product education with onboarding and in-office activation. The larger physical kit redesign remained a separate phase.
Results
A repeatable visual and communication framework connected brand expression with product education, launch readiness, commercial enablement, and everyday customer touchpoints.
This work brought strategy and hands-on creative production under one owner while coordinating the departments needed to deliver the customer experience.
Selected SimplyTest artwork will be added here.