Provider
Education
Company
SimplyTest
Year
2026Year
2025–present
Overview
Build a reusable provider education platform to support enterprise onboarding, product training, and ongoing customer engagement.
I led the initiative from concept through implementation, owning platform strategy, technology selection, learning architecture, curriculum, branding, content production, and cross-functional delivery.
Actions Taken
Platform & Investment Decisions
Evaluated external learning-management systems and selected a custom approach within SimplyTest’s existing HubSpot environment. Connected educational activity with contact and company records to support more informed follow-up.
Learning Architecture
Defined audience needs, curriculum, course paths, lesson sequencing, and the member experience for video instruction, quizzes, progress, reminders, completion, certificates, and engagement reporting.
Creative & Delivery Leadership
Led scripting, screen recording, video production and editing, lesson-page design, and visual branding. Coordinated Clinical, Account Management, Product/IT, Support, and subject-matter experts for review, voiceover, and technical input.
Results
Delivered reusable education infrastructure on an accelerated timeline tied to an enterprise opportunity. The platform established a foundation for onboarding, clinical enablement, product education, tutorials, and ongoing provider engagement.
The platform evaluation modeled potential external LMS cost avoidance of up to approximately $50,000 per year at an estimated 1,000-user scale. This was a scenario comparison, rather than realized annual savings.
Selected SimplyTest artwork will be added here.