Company
Rebranding
Client
Vital Communications
Year
2015
Overview
The social media campaign featured short form videos of CEO and Founder, AJ Abdallat, discussing the benefits of artificial intelligence in various industries. The videos will be published as part of the "Beyond the Buzz" video series on the 'Beyond Limits News' LinkedIn Newsletter, which is sent out bi-weekly to 4,554 subscribers. By sharing these videos on social media, the campaign hopes to increase brand awareness, engage with followers, and generate interest in Beyond Limits' AI solutions.
Key Objectives
Increase brand awareness: Leverage the expertise of CEO AJ Abdallat to establish Beyond Limits as a thought leader in the field of AI and showcase the company's capabilities.
Educate the audience: Highlight the practical benefits and real-world applications of AI in diverse industries, demonstrating its potential to solve complex challenges.
Actions Taken
The campaign targets tech industry experts and decision-makers interested in AI technologies, including executives, technology enthusiasts, and The Beyond Limits LinkedIn Newsletter subscribers. The audience may have a general understanding of AI but seeks further insights into its practical applications and benefits across industries.
Results
The campaign targets tech industry experts and decision-makers interested in AI technologies, including executives, technology enthusiasts, and The Beyond Limits LinkedIn Newsletter subscribers. The audience may have a general understanding of AI but seeks further insights into its practical applications and benefits across industries.
"Adri is so patient and thoughtful. She helped me highlight my work in a way that makes me so proud of my unique approach to design."
— Collette Noll